The economy is tough at the moment, and getting tougher. At times like this, you must stay visible, engaging, and accessible. Making the most of your content will help you do that.
I believe in a return on investment for my money. Whether that is the savings I make from listening to my accountant, or the pleasure of eating a cake I have purchased.
Content is no different from any other investment – and I want my clients to get a great return.
Here are four tips for increasing the return on your investment if you have articles on your website:
- Email it. Don’t just put it on your website. Use it as a reason to stay in touch with your mailing list and let them know that there is a new article on your website.
- Put a link on GMB. Google likes you to update your GMB weekly. Sharing a link to your website’s new content is a great way to do that.
- Repurpose – use snippets, quotes, and highlights in your social media posts. No need to think of new words when you can use the ones you already have!
- Ask people to share that a new blog has been posted. Your team should all automatically share on their business socials but if you don’t have a team ask your peers, your suppliers, and your business associates. We can all support and help each other by sharing a link.
Give it a go. Review your stats. See the increase in your ROI.
