For many, the LinkedIn algorithm remains the world’s greatest mystery. But as we navigate 2026, the rules of the game have shifted fundamentally. If you want your content to work for your business, you must move beyond vanity metrics and focus on what truly drives professional relevance. Reach is Vanity; Relevance is Business It is
OK, so that isn’t quite the biblical proverb in its purest sense but it should be! And whilst I am on a biblical theme, now is probably time for a confession. I haven’t updated my website for nine months 😱. To be clear I know that is not acceptable behaviour. But like every other marketer,
The economy is tough at the moment, and getting tougher. At times like this, you must stay visible, engaging, and accessible. Making the most of your content will help you do that. I believe in a return on investment for my money. Whether that is the savings I make from listening to my accountant, or
As a small business, you need to decide how you are going to tell your potential clients, and existing clients, how you can help them. Adding a blog to your website is just one way you can do that. It can offer great value for money and a brilliant return on investment BUT, and here
A few years ago, a friend encouraged me to do #joyfuljanuary: posting a gratitude post for the 31 days in January. She now has about 50 friends joining her, filling their social feeds with positivity for January. And she is not the only one promoting a little cheer in what has become known as a “blue”
Over the past couple of months, I have shared some tips if you are writing your own content. It’s not always possible to outsource – whether due to just starting a business or needing to reduce overheads. You may like writing and find it enjoyable. Whatever reason you have decided to create your own
Power Words…much like power ballads and power suits, evoke an emotion. Successful content marketing relies on words: specifically, power words. These power words, or trigger words, evoke an emotional response which results in conversion. You can google and quickly find lists of 200plus power words. Any content strategist will tell you that it is more
I’m currently studying sociology. I wouldn’t describe it as a formal course as such. Or even one affiliated to a formal educational institution. I won’t get a qualification, or even ever finish the course. But I love it. It is making me question, reflect, worry, rejoice, cry and laugh. I am studying sociology three times
Ever thought about giving up booze? We all know the health implications, the links to cancer, the detrimental effect on our mental health not to mention weight and wealth, yet 29 million adults still drink in the UK according to the Office of National Statistics, many binge drinking. Alcohol Change UK is the charity responsible
Informing, communicating, exposing. Writing is indeed a powerful tool and one vital to support the growth and success of your business. Whether supporting your website and SEO, driving your sales process, or advertising your expertise, all businesses require the sharing of information, the need to communicate and the exposure of how needs can be fulfilled.
