Informing, communicating, exposing.
Writing is indeed a powerful tool and one vital to support the growth and success of your business. Whether supporting your website and SEO, driving your sales process, or advertising your expertise, all businesses require the sharing of information, the need to communicate and the exposure of how needs can be fulfilled.
My top three tips when choosing how to use writing in your business:
- Appreciate the value of words. You are indeed an expert in your chosen field, and your time is best spent working on, and in, your business. Find an expert in writing who can help and support you. It may be someone in your existing team who has the talent, or you may be best to outsource. However, you choose to have the words produced, consider them an investment which you will see a positive return on.
- Be consistent with your voice. Your writing needs to be consistent with your culture, approach and, where applicable, your personality. People buy people, and your clients and future clients need to have a clear understanding of your approach.
- Remember it is not about you. Of course, your potential clients will want to know about your credentials, your qualifications and gain confidence that you can provide what they need but that is the real crux. What they need. Your writing should educate, inform and let your readers know how you can help them. What can you do for them? What need can you fulfil? What can you do for them that your competitors can’t?
So whether it is a regular blog, an email campaign, leaflet or a Linked In post, never underestimate the power of the pen and invest in your words, in the same way, you invest in other elements of your business.
